Cultivating taste for curious eaters

They work with us

Since 2017, we have successfully worked with chefs and restaurants in Asia and Europe totalising more than 72 Michelin stars and 14 listings in the Asia 50 Best. International luxury hotel brand and proud local hospitality group count among our clients.

Our Service

We design and implement bespoke strategies that drive business growth
and enhance your international reputation.

CREATIVE IDEAS

Tailor-made culinary concepts with the right consulting chef(s) or F&B brand(s)
Flexible formats (permanent restaurants, pop-ups, food courts) by food and beverage specialists including chefs, sommeliers and service professionals

ONGOING COMMITMENT

Stewarding the development of the projects for the long-run

Aligning our revenue with our clients through a royalty on F&B revenue

STRATEGIC CAPABILITIES

Identifying culinary trends and talents

Developing a clearly defined and competitive positioning (brand narrative)

Advising on international and regional marketing (events, media, awards)

CONCEPT DEVELOPMENT

“I am a property owner and developer. I want to design a new restaurant to attract customers and eventually become a culinary destination.”

We develop creative concepts for property owners and operators through our portfolio of international chefs or by expanding our network on request.

Pitching for investment in new projects: we develop new ideas and culinary concepts at the request of our clients;
Introducing brands and chefs to property owners for the development of their F&B offering (hotels, malls) through cooperation and licensing.
Stewardship of project post-investment, providing ongoing and long-term support to maintain excellent standards.

AUDIT & GUIDANCE

We identify a concept’s current strengths and weaknesses to find new opportunities, and recommend new and innovative ideas for improvement.

360-degree restaurant audits, followed by analysis and recommendations on the quality of food, consistency, cooking techniques and overall customer experience;
Training by our team of experts including:
- Wine list design and sommelier training;
- Service training;
- Plating design.

“I am the general manager of a hospitality group and I want to improve the dining experience in my hotel restaurants”

INTERNATIONAL BUSINESS GROWTH

“I am a restaurant owner and I want to expand my dining concept to other markets”

We help F&B brands expand through our network of partners in Europe, Asia and the Middle East.

Immersive market experiences for clients to experience a target market’s culture, cuisine and business environment first-hand;
Market studies and investment planning;
Guidance on adapting an existing concept to a target market;
Advising on company set-up, legal requirements and regulatory compliance;
Building a restaurant team;
Stewarding and supervising the project after investment for long-term success.